![]() ![]() Here’s an example to illustrate the importance of hierarchy: 10. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. Tuts+ explain: Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. ![]() Typographic hierarchy is an essential part of any design or layout and even if you’re not familiar with the term, you’ll be sure to have seen hierarchy in action on any website, newspaper or magazine. MonospaceĪ monospaced font, (also known as a fixed-pitch, fixed-width, or non-proportional font) is a font whose letters and characters each occupies the same amount of horizontal space. Slab serif fonts feature geometric feel than traditional serif fonts and feature serifs that square and larger, bolder.Īn excellent example of a slab serif font is Museo Slab: 8. Script typefaces are fonts or type based upon historical or modern handwriting styles and are more fluid than traditional typefaces.Ī couple of example script fonts include: Though there are no set rules for when to use a serif or sans serif font, it’s suggested that sans serif fonts should be used for online body text and serif fonts for headlines and print. “Sans” literally means “without”, and a sans serif font does not include any extra stroke at the ends of the letters. SerifĪ serif is the little extra stroke or curves, at the ends of letters. All visually displayed text, whether on paper, screen or billboard, involves typography. “Typography is the visual component of the written word,” Practical Typography beautifully explains. Once you have your grid in place, the spots where the lines intersect each other indicate the prime focal areas within your design: Typography, text, and font terms 3. placing the horizon on the top or bottom line) or allowing the elements of the picture to easily flow from section to section. You can apply the rule of thirds by imagining a 3×3 grid lying on top of your image and then aligning the subject of the image with the guide lines and their intersection points (e.g. Here’s an example of the golden ratio being used to divide space between the body of a website and the sidebar:īelow is another example where the key elements of the design all fit within a different section of the Golden Ratio: You might see this in image composition or website design and grid layout.īy using the golden ratio you can ensure your images are eye-catching and beautifully formatted. The most famous golden ratio is the golden rectangle, which can be split into a perfect square and a rectangle the same aspect ratio as the original rectangle. ![]() The golden ratio occurs with two objects which, once you divide the larger by the smaller, result in the number 1.6180 (or thereabouts). 52 design terms explained for marketers 1. If you’re looking to take your social media images to the next level and become a better marketer, check out this design dictionary for a crash course on how to better understand design. And it all starts with a good foundation and understanding of some key design terms and principles. Turns out, to take your social media images from good to great, is a reasonable leap. Have you ever wondered what might be possible with just a little extra design knowledge in your back pocket? However, tools aside, if you want to take your marketing skills to the next level, improving your understanding of design is essential. There are tools like Pablo and Canva that make this design work achievable (and beautiful). Thankfully, we live in a wonderful world where anyone can make the jump from novice to intermediate and create well-designed images for social media. Now, in 201, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have at least some basic knowledge of key design terms. When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. ![]()
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